Menasha Packaging explores where adoption is accelerating, how brands are using transparency codes today, and how industry shifts could expand the role of 2D codes across commerce.
The investment into the packaging and merchandising solution provider's Richmond, Indiana, footprint is part of an ongoing U.S. network modernization initiative.
A panel representing leaders in the P-O-P industry will discuss the integration of sustainability into designs, data-driven personalization and the role of emerging technologies.
