Research Topic

Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025.

Discount, club and superstore formats fared best in the data firm's first Canadian Retailer Preference Index study.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

P2PI chats with Rokt's Marc Allsop on location at Retail Media Summit UK in London.

The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

P2PI will present the research at its second annual Retail Media Summit Canada, Feb. 19 in Toronto.

P2PI members are invited to attend a 60-minute educational webinar exploring the impact on performance metrics and how relevance is fueling emerging technologies in the retail search landscape.

Inflation has caused prices to shift so much over the past two years that The Clorox Co. felt it needed a better perspective on the optimal cost of its products. In the spring, it turned to Kroger’s retail data science company for help.