Research Topic

P2PI's latest propriety research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.

P2PI members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.

Market research firm Provoke Insights assesses the allure of impulse buying in the U.S. in its biannual trends study, while also suggesting marketing strategies to target these shoppers.

The program honors women who are making an impact in the digital media and advertising technology community.

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. Read profiles of the 2024 inductees here.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

The Path to Purchase Institute's latest proprietary consumer research examines how the BevAlc shopper journey has evolved post pandemic for the second consecutive year in 2023.

We're keeping the nomination window for our third annual awards program open through Feb. 16. Ideal candidates are young, accomplished professionals in omnichannel marketing.