Petco Enjoys 'Summer Adventures'

Petco is wrapping up a “Summer Adventures” sweepstakes staged with help from three vendor partners.The retailer's Petco PALS loyalty cardholders are automatically entered from May 29 to July 30 with purchase of qualifying products, which include SKUs from promotional partners Dick Van Patten’s Natural Balance, JW Pet Co. and Motivation Design’s Kurgo. Non-cardholders enter on a dedicated microsite that also provides travel tips and pet-safety videos.One grand-prize winner receives a package consisting of a Toyota Venza, Kurgo pet-safety auto products, and one-year supplies of Natural Balance dog food and JW Pet toys (delivered as product coupons). Secondary prizes include one-year supplies of Natural Balance (to 10 winners), one-year supplies of JW Pet SKUs (25), $25 store gift cards (100) and one-year subscriptions to Hearst Communication’s Good Houskeeping. Dallas-based Tic Toc handles.A corresponding “Weekly Adventures” contest on Facebook featured different entry requirements and prizes each week from May 29 to July 23. The third week’s “Pose Your Pet with Petco” theme, for instance, required entrants to submit a photo of their pet and the chain’s logo; the final week’s iteration required shoppers to visit stores to find and scan a QR code (or find and visit a “secret link”).The in-store marketing plan includes dedicated displays, shelf signs, endcap headers and window posters. Home-page leaderboards and email blasts support.

Petco Enjoys 'Summer Adventures'

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