Temptations Turns to Experiential Marketing The brand's Cat Bodega pop-up in New York is supported by a digital scratch-off game that awards treats and merchandise. Friskies Stages Its First Experiential Activation The Nestle Purina PetCare brand celebrates feline fanatics in an extension of the Certified Frisky campaign that kicked off in May. Blue Buffalo Helps Pet Parents Celebrate America's 250th The brand is offering an exclusive Instacart deal and tips for pet safety to help consumers enjoy summer celebrations. Chewy Supports Nom Nom's 'Enrichment Magic' Digital Campaign The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements. P-O-P Spotlight: More Unlikely Collaborations at Retail We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps. P-O-P Spotlight: Interesting Uses of QR Codes We showcase a sampling of displays and signage leveraging QR codes at retail, including from Nestle Purina and Target. Loblaws Rewards Purina Bulk Purchases Loblaws has partnered with Nestle Purina’s Purina One to provide multiple bulk-purchase offers for members of the retailer’s PC Optimum loyalty program. ShopRite Leverages Pet Month The regional chain uses May’s designation as “National Pet Month” to promote a sweepstakes and bulk-purchase incentive. Celebrity Designers Expand Their Exclusive Line at PetSmart Interior designers Nate Berkus and Jeremiah Brent add products for cats and dogs to the home collection they launched last year. Retail Radar: Amazon, Walmart Add to In-App Shopping Experiences Recent retail news includes Walmart and Circle K revealing 2024 expansion plans. 1 2 3 4 5 Next Last
