Mobile Marketing

Mondelez is one of the first to use Fetch to drive consumers to Albertsons' banners with in-app, purchase-based offers designed to acquire shoppers, increase sales and drive retailer-specific loyalty.

Ryan Cliffe shares how CPGs can balance revenue-focused performance with long-term brand building.

The collaboration enables brands to send shoppers mobile deals, separate from the retailer's loyalty program, via email by scanning a code at-shelf.

Offline marketing doesn’t have to be a dark funnel. This research report from Recess shares where your retail shoppers “hang out” in real life. See how you can leverage shopper data around these in-real-life behaviors to build more robust offline marketing programs — ultimately driving more sales both in-store and online.

Recent retail news includes GE and Kroger cooking up a new way to shop, and Asda's latest builds and renovations putting it on track to have 1,000 stores in early 2024.

Albertsons Media Collective is replacing traditional digital circular ads with an interactive ad experience on Facebook and Instagram through a partnership with Meta and ad platform Kargo.

The Shopmium app leverages proprietary technology to increase brand trial/loyalty and facilitate measurable online and offline shopper interactions.

Instacart highlights a collection of new shopping content and digital features meant to inspire discoverability.