P2PI Launches Canada Omnichannel Landscape
The Path to Purchase Institute is releasing a Canada Omnichannel Landscape, designed to highlight — and make sense of — the various retailer media networks and related key partners in the Canadian marketplace.
The interactive landscape comprises nine categories, including:
- Retailer media networks
- In-store retail media
- Digital shelf optimization
- Grocery service and delivery networks
- DOOH, CTV and OTT
- Consumer promotions and rewards
- Commerce media platforms or tech companies
P2PI member companies are highlighted throughout the Landscape, giving them an enhanced opportunity to communicate their offerings. Users can hover over a company's logo to learn more about its unique solutions.
Along with the launch of the Canada Omnichannel Landscape, the U.S. version received a glow-up. The U.S. Omnichannel Landscape’s colors, landing pages and interactivity were refined to align with the aesthetic of its Canadian-sister version.
“The Omnichannel Landscape is a powerful tool for the industry and just one of several interactive experiences designed to help boost recognition and business development for P2PI members," said Nicole Mitchell, P2PI senior director of membership development. “We're thrilled to give it a refreshed appearance and expand our coverage to the Canadian market.”
Recognizing the commerce marketing space is changing rapidly, P2PI will continue to update both the U.S. and Canadian landscapes periodically.
Contact Mitchell at [email protected] if you're from a member company that wants to get spotlighted.
