Walmart Connect

The updates signal Walmart’s push to evolve retail media beyond static targeting and reporting toward systems that can anticipate advertiser needs, recommend optimizations and act on them in real time.

A U.S. pilot program collapses the funnel between inspiration, product selection and checkout.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

The interactive Landscape highlights the diverse retailer media networks and related partners in Canada, while allowing P2PI member companies to showcase their offerings.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

Costco, Shell, Walmart, Ace Hardware and others shared retail media-related advancements, collaborations and news during the month.

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.

Conway’s appointment took effect May 5. 

Read about the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.