Walmart Connect

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

The brands share details of their program at Walmart, Kroger and various regional grocers during Hispanic Heritage Month.

The network's new capabilities help brands reach their customers in key moments.

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

Walmart, Albertsons, P2PI and others shared retail media-related advancements and news during the month.

The manufacturers' cross-merchandising and retail media collaboration will return after a successful debut.

The program currently offers two courses tailored to the Canadian market.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.