Q&A: Brian DeCoveny of Barrows Connected Store Here's a snapshot of an industry leader from the P2PI member community. Swiftly Introduces Self-Service Campaign Studio The launch builds on Swiftly’s Audience Optimizer tool and speeds up ad production for retailer partners, such as Homeland Stores. Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf. Kroger Consolidates Media, Loyalty and Insights Under RMN New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core. Inside Walmart’s Tech Stack Explore how the retailer is quietly shifting automation and intelligence closer to the store floor. Criteo-Mirakl Integration Targets Untapped Retail Media Opportunity The partnership will streamline campaign execution and expand access for third-party advertisers. Inmar, Upshop Connect Retail Media With In-Store Execution New collaboration aligns digital campaigns with store-level fulfillment. Circle K Rolls Out Nationwide Alcohol Cash-Back Program While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app. How 2 Large Retailers Approach In-Store, Out-of-Store Retail Media Albertsons and Dollar General pros explore how they’re deploying retail media networks to drive engagement and revenue. Wegmans Pilots Smart Cart Technology Caper Carts debut at Wegmans in Syracuse, New York, as retailers explore AI-powered in-store innovation. First Previous 2 3 4 5 6 Next Last
