Technology

In the evergreen build vs. buy technology challenge, Ahold Delhaize is putting more chips down on build. 

Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.

The funding will help Swish expand its retailer partnerships and scale its platform as a growth engine for both brands and retailers.

There's still a widening performance gap between retailers that embrace the technology and those that continue to rely on more traditional, manually intensive strategies.

Company VP explains how Kellanova is embedding predictive insights into briefs, workflows and agency partnerships to balance art and science and move beyond short-term ROI obsession.

The interactive Landscape highlights the diverse retailer media networks and related partners in Canada, while allowing P2PI member companies to showcase their offerings.

Here's a snapshot of an industry leader from the P2PI member community.

The launch builds on Swiftly’s Audience Optimizer tool and speeds up ad production for retailer partners, such as Homeland Stores.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core.