The partnership establishes one of the largest SSP-enabled digital out-of-home retail media networks in Canada, leveraging AI to connect brands with shoppers at the point of sale.
The Q2 survey highlights a consumer shift from general economic caution toward more aggressive cost-management, plus a look at summer gathering realities. Members can download the full report now.
CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.