Sales & Marketing

While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths.

Timely marketing focuses attention on outdoor safety products

Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements.

The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves.