New Product Introductions, Slotting Allowances, and Retailer Discretion An abstract from the Journal of Retailing (Volume 77, Issue 3) Best Buy's Damian Simplifies the Complex P-O-P Show Keynoter To Talk "Retail Theater" Benetton Updates Rollerblade Skateholder Expect the Un-X-pected From Microsoft The Xbox merchandising team is racing to educate retailers and energize consumers as the game console's fall launch date nears. Patent Infringement: Spotless Enterprises v. Carlisle Plastics Butler Home Products Teams with Procter & Gamble Footwear Finesse Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. WPC Brands Launches 'Survivor' Line Timely marketing focuses attention on outdoor safety products First Previous 467 468 469 470 471 Next Last
