Sales & Marketing

There's no denying that the P-O-P industry is in a mode of mergers and acquisitions. What is not clear is what form consolidations will take and what the industry will look like when the shakeup is complete.

Communication keeps P-O-P projects on target, from initial brainstorming to in-store placement.

In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P.

Let your fingers do the painting...