Sales & Marketing

Recent retail news include Walmart sounding the call for potential vendors, and Lowe's expanding same-day delivery service to all U.S. stores.

Albertsons Media Collective is replacing traditional digital circular ads with an interactive ad experience on Facebook and Instagram through a partnership with Meta and ad platform Kargo.

A new report from North America-based marketing technology solutions provider Snipp Interactive helps brands navigate the digitally supercharged sports world.

The Path to Purchase Institute's Q2 Commerce Quarterly report

Recent retail news includes Target promoting a company veteran to chief marketing officer, and Walmart answering the question, 'What would Barbie buy?'

Target promoted the 17-year company veteran to executive vice president and CMO in July. Elsewhere, a 20-year Walmart merchandising executive exits.

From the retail media benefits and challenges to fostering collaboration, the IAB's newly released Retail Media Buyer’s Guide serves as a comprehensive guide for marketers navigating the new media landscape.

iSwii by Angry Birds features a retail section, gaming stations, themed decor and art installations among interactive activities for kids and families.

The "OreoCodes" campaign nabbed medals across multiple categories.

The Path to Purchase Institute's latest proprietary research looks at the state of retail media according to agency professionals.