Sales & Marketing

This year's guide features in-depth profiles from 12 leading companies.

P2PI chats with CVS Media Exchange and Criteo about measurement standardization and advice for brands looking to invest more in the space.

IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform.

Aldi ran its fifth annual fundraiser in June to support a long-term goal of raising $10 million by 2027 for the nonprofit focused on curing childhood cancer.

Recent retail news include Walmart sounding the call for potential vendors, and Lowe's expanding same-day delivery service to all U.S. stores.

Albertsons Media Collective is replacing traditional digital circular ads with an interactive ad experience on Facebook and Instagram through a partnership with Meta and ad platform Kargo.

A new report from North America-based marketing technology solutions provider Snipp Interactive helps brands navigate the digitally supercharged sports world.

The Path to Purchase Institute's Q2 Commerce Quarterly report

Recent retail news includes Target promoting a company veteran to chief marketing officer, and Walmart answering the question, 'What would Barbie buy?'

Target promoted the 17-year company veteran to executive vice president and CMO in July. Elsewhere, a 20-year Walmart merchandising executive exits.