Sales & Marketing

​​​​​​​Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.

​​​​​​​We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

A new report shares tips to help marketers navigate the upcoming holiday season as U.S. and Europe shoppers grapple with the challenges of inflation and the climbing costs of everyday life.

Mars tied in to “National Ice Cream Sandwich Day” on Aug. 2 by deploying its M&M’s Ice Cream Night Freeze Truck to dole out free ice cream cookie sandwiches.

Recent retail news includes Walmart bolstering its Pro Seller and Restored rules, and its Canadian arm adding coupon-clipping capabilities.

The network combines Foodland’s privacy-protected, first-party data and CitrusAd’s relevancy algorithm.

This year's guide features in-depth profiles from 12 leading companies.

P2PI chats with CVS Media Exchange and Criteo about measurement standardization and advice for brands looking to invest more in the space.

IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform.

Aldi ran its fifth annual fundraiser in June to support a long-term goal of raising $10 million by 2027 for the nonprofit focused on curing childhood cancer.