Gopuff Adds Personalized Post-Purchase Offers

Instant commerce company Gopuff is partnering with Disco, an AI-powered commerce media platform, to deliver personalized offers on its post-checkout order status pages. 

The move is an effort to enhance Gopuff’s retail media capabilities by creating new opportunities for advertisers while adding value for shoppers.

Using Disco’s proprietary machine learning engine, trained on more than $50 billion in commerce data and 150 million U.S. shopper profiles, Gopuff will now surface targeted offers in real time after checkout. Customers will see ads and promotions tailored to their purchase history and behavior while waiting for orders, the partners’ way of turning the order status page into a high-engagement space for discovery.

The partnership also extends to Gopuff’s retail media business. Disco will power ad decisioning (i.e., which ad to show to which user, at what time, and in what format) for Gopuff’s advertisers post-purchase.

“Integrating Disco's AI-powered recommendations into our platform unlocks additional value for our customers with highly relevant, personalized offers,” Michael Peroutka, Gopuff's head of ads and agency partnerships, said in a media release. “It's a win-win that enhances our advertiser offerings while delivering a post-purchase experience that delights.”

Through Disco’s network of more than 1,000 e-commerce advertisers across 28 categories, Gopuff shoppers will encounter exclusive and seasonally relevant promotions from both direct-to-consumer brands like Caraway and Dagne Dover, as well as well-known digital service and rewards providers, per the release.

Conner Sherline, founder and CEO of Disco, added that the collaboration balances monetization with customer experience. “We’re not just helping Gopuff monetize a high-intent moment, we’re helping them do it in a way that respects the user and drives brand outcomes,” he said.