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Infographic: The Fourth of July Shopper

Just over half of shopper survey respondents indicated that food and beverages are must-have items for their Fourth of July celebration, according to Breaktime Media.

Breaktime surveyed shoppers to find out how they're celebrating the holiday – from what they’re shopping to what they're grilling.

Shoppers turn to grocery stores for their July 4 necessities the most, with 40% selecting grocers. Coming in second place was Walmart at 28%, and club and dollar stores were tied for third at 9% each.

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Breaktime Media July 4 infographic 1

When purchasing food items, cost is the factor most important to shoppers. Of those surveyed, 32% selected cost while 25% selected flavor.

The most popular food item was hamburgers at 41%, followed by hot dogs, bratwurst and sausages at 14%. Nearly a third of the survey respondents selected potato salad as the most popular side dish.

The top five drink items were soda, iced tea, water, beer and lemonade.

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Breaktime Media July 4 infographic 2

Here are some ways brands can engage and educate shoppers while driving sales during Fourth of July preparations:

  • Use a list to provide shoppers with red, white and blue recipe inspiration using your brand's products for their holiday barbecue.
  • Help shoppers plan the perfect Fourth of July party using a personality quiz to recommend ideas incorporating some of your brand's products.
  • Implement Breaktime's built-in “add-to-cart” feature to encourage shoppers to place an order that includes  your brand's SKUs for a special Fourth of July bundle.
  • Create sparkling moments with your brand through a custom performance-based promotion themed around the holiday, such as a contest that encourages UGC uploads.
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