Manufacturer

​​​​​​​We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Social media trends have evolved from a simple sponsored Facebook update to something more intentional that grabs consumers’ attention and engages them, leveraging pop culture or the latest viral trend.

Consumption trade-offs: Research examines spending on discretionary general merchandise; plus, a look at snacking and candy purchasing.

Meet the 25 innovators who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Unilever works with Walmart Connect to leverage key consideration moments in the launch campaign for the exclusive collection.

Mars tied in to “National Ice Cream Sandwich Day” on Aug. 2 by deploying its M&M’s Ice Cream Night Freeze Truck to dole out free ice cream cookie sandwiches.

Recent retail news includes Walmart bolstering its Pro Seller and Restored rules, and its Canadian arm adding coupon-clipping capabilities.

This year's guide features in-depth profiles from 12 leading companies.

P2PI chats with CVS Media Exchange and Criteo about measurement standardization and advice for brands looking to invest more in the space.