From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.
Tata Consumer Products’ Tetley supported its expanded retail distribution and the launch of an Irish breakfast premium black tea by partnering with Ripple Street to make the product part of St. Patrick’s Day celebrations.
The personalized skincare company is rolling out a 1980s workout-themed campaign to promote its new hair growth serum that is designed to treat androgenetic alopecia.
The digital marketing trends that defined the fourth quarter of 2023, according to Skai, include commerce ads boosting paid social investment and cost-per-click growth propelling retail media spend.
Building on its initiative that added fresh produce to 5,000 stores, the discount chain is expanding a pilot that enhances perishable forecasting and ordering at these locations.
Retailers, CPG brands, solutions providers and retail media thought leaders will take the stage at the Path to Purchase Institute’s inaugural Retail Media Summit Canada on Feb. 6.
