Infographic: AI and Holiday Consumer Trends

Almost half of consumers will use AI in their holiday planning this year, though tried-and-true methods like word of mouth and Pinterest remain top of mind, at least for meal inspiration, according to 84.51 research.
Jacqueline Barba
Digital Editor
Jacqueline Barba profile picture

Artificial intelligence is increasingly helping consumers with their holiday to-do lists, according to research from Kroger’s 84.51 data analytics subsidiary (see infographic below).

In a recent consumer survey, 44% of respondents said they would use AI in their holiday planning. Of those:

  • 15% will use AI to make a holiday grocery list.
  • 13% are hoping to discover new holiday recipes.
  • 11% will ask AI to help with gift ideas.

However, even as AI becomes an increasingly prevalent part of everyday life, the research shows that the tried-and-true methods for meal inspiration remain top of mind. Of the 27% of consumers who say they’re likely to try out a new recipe for the holiday season, they will rely on the following resources:

  • Friends and family (41%).
  • Recipe websites (39%).
  • Cookbooks (28%).
  • Pinterest (23%).

[Also Read: Infographic: Trends for Holiday Shopping 2023]

In addition, the economy is still playing a role in how consumers plan to spend their time this holiday season. The top four activities planned are all low to no cost, such as:

  • 61% plan to watch holiday movies at home (with 26% reporting they’ll watch more holiday movies this year).
  • 55% will bake holiday cookies/treats.
  • 49% are decorating their homes inside and out.
  • 48% will drive around to look at holiday decorations.

Notably, 51% said they would eat out at restaurants less this year, while 68% said they plan to buy the same amount of groceries this holiday season as last year.


In addition to the infographic, 84.51 recently released a whitepaper titled “From tradition to transformation: Examining holiday shopping trends and evolving customer habits.” That report unpacks how shoppers are navigating the current economic conditions and provides insights into evolving trends.