P-O-P Logistics: From Design Studio to Retail Product marketers, retailers employ varying methods to ensure P-O-P is set up, stays up Display Technologies: Can You Afford Them? It's easy to be tempted by gizmos and gadgets, but how do you decide which, if any, to use in-store? Lexar Supports 'Be Cool' Sweeps with 280,000 Displays Measurementality When in doubt, just follow these three words: Use. Common. Sense. Holographic Projector, Coupon Dispenser to be Tested Companies Join to Reduce RFID Cost Tags, sensors to lower expense of in-store display monitoring LCD Screens Embedded In Displays Networked through broadband or Wi-Fi connection Epson Projects Interactive Video Onto Walls, Floors Viewers interact with content to receive product information Display Security: How Much is Enough? Depends on the item, the circumstances, and who you need to protect it from, experts say New Product Pacesetters 2004 A look at the most successful launches of 2003-2004 Packaging Strategies: Color as the Point of Difference Quilted Northern Komen Sponsor Activation A case study from the Promotion Marketing Association's 2005 Reggie Awards First Previous 493 494 495 496 497 Next Last
