Data & Analytics

Video of the P.R.I.S.M. Project Panel Discussion at the 2007 In-Store Marketing Expo

In-store can learn from online about insights.

For Ann Hand of BP, brand identity means making the retail experience "a little better"

Five barriers to shopper marketing and how to address them

How Wal-Mart is changing the supermarket business and why it means more work for you

A new study reveals eight simple factors driving shopper satisfaction, loyalty and word-of-mouth.

Procter & Gamble shopper-marketing chief Dina Howell says the proof of retail’s potential is in the bottom line.