Data & Analytics

A recent study found that more than half of consumers prefer personalized ads and most are willing to accept ads in exchange for lower streaming subscription fees.

P2PI members are invited to attend a 60-minute educational webinar discussing the latest BevAlc growth forecast, incrementality metrics, brand examples and more.

Diversifying Acosta's retail and marketing solutions, the companies will remain as separate agency brands within the bigger organization.

Our flagship event will take place Nov. 12-14 in Schaumburg, Illinois. Register before Aug. 17 and get early-bird pricing.

Circle K's parent company is making upgrades to the majority of its locations through its "One Touch" initiative.

K-12 parents weigh prices and priorities ahead of the new school year, according to a survey from Deloitte, and many plan to sacrifice loyalty to make ends meet.

More than 230 locations are now able to update product prices and data automatically and in real time.

Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.

The technology provider's "Audience Optimizer" solutions replace retailers' traditional paper ads with targeted and personalized online ads.

Marketers can now buy and launch targeted, programmatic audio ads across the retailer’s locations through Lowe’s One Roof Media Network.