Retail Media Unplugged, Blain's Farm & Fleet
P2PI chats with the retailer's Eliza Ollinger on the launch of its media network, AI's role in the retail media landscape and chicken season.
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The Path to Purchase Institute hosts a virtual chat with Eliza Ollinger, director and GM digital commerce, at Blain's Farm & Fleet, to discuss the retailer's new retailer media network, Neighbor Network, AI's role in the retail media landscape and timing activations around unique seasons.