P2PI Research: Canadian Shopper Engagement With Retail Media The Path to Purchase Institute's latest proprietary consumer research surveyed shoppers in English and French to understand how retail media touches them and its overall impact. Canadian Shopper Survey: Retail Media Perceptions, Engagement P2PI picks the brains of 1,000 Canadian shoppers to understand how retail media touches them and is received along the path to purchase. Ahold Delhaize USA to Roll Out Data Enhancements The retail group's latest partnership renewal aims to improve supply chain efficiencies and promotional effectiveness. 5 Practical Ways to Improve Retail Media Measurement The actionable tips include optimizing media mix and focusing on incrementality, writes Daniel Cinquegrano of Goodway Group. SmartCommerce, Pathformance Partner on Campaign Performance Solution Learn about the companies’ integration formed to help CPGs improve their commerce media efforts in real-time. Retail Media Summit Canada Has Sold Out See event speakers and agenda topics from the Feb. 19 event, and register for our May 6-8 Retail Media Summit in Rosemont, Illinois. Q&A: Bradley Keefer of Keen Decision Systems Here's a snapshot of an industry leader from the P2PI member community. PepsiCo's Data Platform Highlights Consumer Shifts, Category Growth Pepviz data points to immediacy, convenience, unique flavors and more as key to gaining and keeping shopper attention. Valentine's Day Shopping Trends Walmart, grocery stores and Amazon are among the top shopping destinations for the Feb. 14 holiday, according to data from Breaktime Media. Giant Eagle Ramps Up In-Store Retailer Media Through Grocery TV Partnership The regional grocer is set to launch digital advertising at nearly 200 supermarkets. First Previous 15 16 17 18 19 Next Last
