CPG

The company explains its name change and embracing the use of AI agents.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

The retailer will leverage wellness as a year-round engagement driver, pairing expanded assortments with in-store events and personalized discovery tools.

The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed.

Here are actions brands can take now to be competitive beyond the shelf, writes Goodway Group's Joe Frick.

P2PI is kicking off the year with a refreshed CommerceWire newsletter and new digital enhancements designed to better support today’s commerce marketers.

The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales.

Mark your calendar for Path to Purchase Institute awards programs for 2026.

Chex leveraged bundled add-to-cart functionality to simplify a multi-unit holiday promotion.

The discussion will feature speakers from The J.M. Smucker Co., Wonderbrands and Danone Canada.