How AI Is Reshaping Retail Media Roles Ferrero's Sarp Tunçay says retail media professionals can stay relevant by moving closer to business decisions and further from routine execution. Explaining Nestle's Renewed Focus on In-Store A Retail Media Summit session with Quad examined why we're seeing a significant shift in retail media spend toward in-store networks. Colgate Product, Packages Leverage Harry Potter Magic Themed products encourage consumers to establish good habits while connecting with the franchise and its fans. How Walgreens, Haleon Turn Retail Media Into Store Sales Their Retail Media Summit session provides examples of connecting upper funnel brand messaging to the moment of decision. Old Spice, Walmart Collaborate to Celebrate Class of 2026 The effort, which features basketball analyst Andraya Carter, is promoted on displays and tie-ins in stores. How Carbone Fine Food Uses Shelf Discovery to Drive Brand Switching CEO Eric Skae details the pasta sauce brand's path to success at Retail Media Summit. Mountain Dew's Spot Focuses on Summer Fun at the Beach The brand leverages actor Danny Trejo for a Baja Blast campaign across linear television, streaming platforms and social media channels. What the Next Era of Retail Media Success Looks Like, According to Giant Eagle Tech exec stresses importance of flexibility as retail media evolves. Hershey Campaign Invites Consumers to Pennsylvania To help celebrate America’s milestone, the chocolatier offers new experiences and nostalgic flavors at Hershey's Chocolate World. Oscar Mayer Event Returns to Indianapolis The brand’s second annual “Wienie 500” drives brand engagement while boosting hot dog sales. First Previous 6 7 8 9 10 Next Last
