CPG

Analysis of liquor store sales from Surfside offers insights on summer buying habits and advice for brands and retailers.

Diageo's head of content and Placer.ai's research head will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

The brand leverages recording artist Yung Gravy to invite consumers to celebrate a dirty soda-inspired twist on a classic root beer float.

The brand’s Free & Gentle detergent partners with the Recess Therapy web series to connect with families through a community donation initiative.

A member-exclusive report outlining the key trends and consumer behaviors in the ice cream category.

We're keeping the nomination window open through July 17 for our 11th annual awards program.

More than 60% of shoppers surveyed spend $50 or less on the patriotic holiday, according to data from Breaktime Media.

Starting July 12, more than 600 stores will feature exclusive products and signature scents, marking a strategic expansion for the fragrance brand.

The push blends influencer expertise and social-first storytelling to drive engagement and highlight product benefits.

The brand creates a beauty-inspired campaign to encourage consumers to add a cleaning step onto their daily rituals.

The cosmetics company uses consumer insights to debut category extension.

Partnering with Jewel-Osco and Walgreens for the live experience, the brand engaged fans in stores, online and at the beach.