CPG

Future bar code changes can give CPGs a unique touchpoint, writes AirBaton's Caleb Sheppard.

Shoppers often plan their shopping trips, but when it comes to snacks and sweets, the real decisions aren’t made until they get in the aisle, according to new insights from 84.51°.

The interactive snack and beverage showdown culminates in free offers for winning products.

The expanded program features enhanced rewards for casual as well as professional drivers.

The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation.

The tools are designed to enhance cross-category shopping behavior and let advertisers reach consumers as they enter new verticals.

Consumers look to the category for more than quenching thirst, Circana research shows.

Report shows that Americans’ shopping habits change amid economic uncertainty.

Industry leaders discussed the state of shoppers and how to partner for success. Explore key themes and highlights from the event.

The campaign features Brandon Ingram of the Toronto Raptors and five flavor mascots.