CPG

Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The “Tour de Sizzle” campaign pairs the Spam brand with the children's entertainment property, offering consumers a limited-edition collectible can.

Immersive sampling experiences for reformulated Oreo Cakesters visit communities across the country.

The P&G-owned beauty brand has added generative AI and predictive modeling capabilities to its 10-year-old Skin Advisor platform.

As health and wellness trends reshape shopping missions, Aspire Drinks offers insight into how retailers are rethinking assortment strategy, shelf organization and innovation cycles.

Our next roundtable session drops on July 1, and we’re tackling one of the trickiest internal friction points in the industry.

Unique limited-edition packaging celebrates the two well-known brands.

The Children’s wellness brand ventured beyond wearables for the first time in April, launching insect repellent for babies.

We are looking for passionate speakers to explore what’s next for in-store engagement and commerce at our Nov. 10-12 event in Chicago.