CPG

The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling.

The report from Epsilon offers insights on how to reach customers stressed by rising costs.

The brand’s customizable lid is part of a limited-time bundle for peak grilling season.

The brand’s inaugural “Biggest Fan” contest connects with consumers by offering prizes, exclusive merchandise and memorable experiences.

The brand’s limited-edition brew celebrated the MLB game in Dyersville, Iowa, as part of a custom fan experience.

Keynote to explore the growing connection between food, nutrition and healthcare and what it means for the industry as consumers place greater emphasis on their health.

The retailer explains how its kiosks easily unlock personalized offers, digital coupons and more.

The refresh introduces a lime-first formulation, bolder packaging and a new campaign designed to attract younger consumers.

Danone USA's head of strategic insights, planning and connected commerce will explore how brands can align teams, capabilities and investments around the consumer.

The brand’s “Astoundingly Delicious Chicken” effort is at the center of national marketing, retail and experiential activations aimed at bringing more consumers into the category.

Direct consumer research reveals GLP-1 users aren’t skipping treats, but are reshaping how, when and what they snack on.

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.