Febreze Lets Consumers Take the Smell of Dunkin' Home

Procter & Gamble’s Febreze brand is giving Dunkin' fans a way to experience the aromas that come with a morning coffee run — at any time of the day — but without the daily indulgence. 

For this first-ever collaboration between the brands, the Febreze x Dunkin’ collection features three limited-edition Dunkin’-inspired fragrances in Febreze Air, Plug, Bathroom and Car formats that hit Walmart stores nationwide on Sept. 1.

The Walmart-exclusive Strawberry Frosted Donut, Cinnamon Roll and Vanilla Latte scents give consumers at-home and on-the-go options, whether they are looking for sprays, plug-ins, bathroom fresheners or car clips to replicate the smells of their favorite coffee and doughnut experiences.

“We wanted to capture the ultimate daily ritual — a morning Dunkin’ run — and bring that joy straight into the home,” Tyler Beck, Procter & Gamble’s vice president, North America Air Care, said in a media release. “By pairing our freshness innovation with the scents of Dunkin’s iconic flavor offerings, we’ve created a collection that tackles tough odors and completely transforms a home's energy at any time of day.”

Each Febreze bottle uses Dunkin’ signature colors: coffee-cream tan for Vanilla Latte, Dunkin’ orange for Cinnamon Roll, and pink-sprinkled tones for Strawberry Frosted Donut. The caps, labels and images clearly distinguish the scents, while making the brand collaboration clear to shoppers in the aisle or online. 

The launch coincided with Dunkin’s fall 2026 menu rollout, leveraging seasonal marketing momentum for the coffee and doughnut chain. 

“For millions of people, the smell of Dunkin’ is part of what makes the day feel like it’s officially started,” said Brian Gilbert, vice president of retail business development at Inspire Brands, the parent company of Dunkin’. “Whether it’s the aroma of a Vanilla Latte or a Strawberry Frosted Donut, our guests have an emotional connection to these iconic scents. Through this collaboration with Febreze, we’re bringing those beloved Dunkin’ scents into homes and cars in a completely new way.”

The scent collection pairs Febreze’s odor-fighting power with fragrances inspired by what consumer insights show are some of Dunkin’s top coffee and bakery choices. The scents are not made with real coffee, sugar or food ingredients, and the companies caution that while these products may smell a lot like a daily Dunkin’ run, they are not for consumption.