CPG

Company VP explains how Kellanova is embedding predictive insights into briefs, workflows and agency partnerships to balance art and science and move beyond short-term ROI obsession.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

New research from 84.51° explores how shoppers with babies and pets prioritize savings, quality and cross-category purchases.

Leaders from Blount Fine Foods and Breaktime Media will discuss connecting commerce content, social and in-store.

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.

Known as DaVinci Commerce, the solution will help brands and retail media networks through its agentic and generative AI capabilities.

Digital investments are delivering ROI gains as the company reshapes leadership, market structure and retail partnerships to fuel growth.

Back-to-school shopping this year is a moment of emotional significance combined with stress. Brands that recognize this deeper purpose can build lasting loyalty.

Here are three strategies brands are using in uncertain economic times to stay competitive and culturally relevant.

Marketing VP Julia Galotto shares new marketing strategies founded on consumer research.