P-O-P Spotlight: Holiday Activations Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season. Estee Lauder Partners With Google for AI-Enabled Scent Personalization Tool CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences. Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign. Top Retail Media Headlines From November 2025 Kroger, 7-Eleven, Southeastern Grocers, Amazon and others shared retail media-related advancements and news during the month. 2025 OmniShopper Awards: Collaborative: Brand-Retailer Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories. 2025 OmniShopper Awards: Packaging One campaign won an OmniShopper Award in the "Packaging" category. 2025 OmniShopper Awards: Integrated Path to Purchase Activation Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category. 2025 OmniShopper Awards: In-Store Marketing Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories. 2025 OmniShopper Awards: Digital Four campaigns won OmniShopper Awards in four "Digital" categories. Inside Barilla’s Al Bronzo Relaunch Boost from Real-Time Display Insights What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps. First Previous 7 8 9 10 11 Next Last
