Kraft 'Powers Up' Breakfast with Belvita Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle Paper Mate Counters Pen Envy Campaign positions new InkJoy line as 'most stolen pen' Walmart Has a 'Simple' Plan for Home Repairs Vending Evolution Vending machines are undergoing a reinvention that's helping to bridge the gap between digital and bricks-and-mortar shopping Partners Glad to Help 'Cookies' Cause OXO supplies retailer kits that facilitate hosting and promoting bake sales M&M's Shows Some Smarts Ms. Brown 'spokescandy' bursts onto the scene during Super Bowl but is here for the long run Walmart Gets Back to Basics Experts say mass merchandiser is winning back its core customer while also making a forward-thinking commitment to online, social and mobile P&G Concentrates on Tide Pods Social media push gets samples into loyal followers' washing machines Axe Anarchy Sprays Equal Opportunity New body spray line launches with marketing that targets 'Axe girls' as well as guys Category Killer Apps First Previous 773 774 775 776 777 Next Last
