Five Steps to Improve Shopper Marketing Impact The new realities of in-store merchandising -- and how brands can succeed Dollar General Hosts Facebook Fridays Kraft Huddles with Dollar General to Fight Hunger Dollar General Recruits NASCAR Driver PepsiCo Joins Dollar General in Football Sweeps Going Where CPGs Do Research Companies like Hewlett-Packard and GlaxoSmithKline use on-site facilities to test visual merchandising, study shopper reactions and improve retailer relations CPGs Get Better at Organizing Around Shopper Marketing Promise on the Perimeter Dairy, meat, produce and more seize 'meal solutions' opportunities on the outside Hunter's Specialties Adapts Displays to Different Retailers' Needs Cost Plus World Market's First Film Promo 'Eat Pray Love' is a match for store's international appeal F.Y.E. Ramps Up Social Media Marketing Walmart Tests Virtual Makeup Mirror First Previous 772 773 774 775 776 Next Last
