Survey Highlights Impact of In-Store Digital Screens
In-store retail media and merchandising platform CoolerX (formerly Cooler Screens) has revealed results from a survey examining the influence of in-store digital smart screens on consumer behavior and satisfaction.
The survey, conducted with hundreds of shoppers across various brick-and-mortar stores, reveals that digital smart screens “significantly enhance” the shopping experience, drive memorable interactions and aid in discovering rewards and savings, according to a media release shared with the Path to Purchase Institute.
The findings indicate an overall positive reception of in-store digital screens with 64.36% of respondents noting that these screens positively affect their shopping experience. The dynamic content displayed on the screens also resonates with shoppers, with 82% of participants reporting the content was memorable.
Additionally, nearly half (47.86%) of respondents acknowledged that digital smart screens influenced their purchasing behavior, with 89% of participants noting the screens made it easier to find retailer rewards and savings.
“Our results show that shoppers find real value in in-store digital screens,” Arsen Avakian, co-founder and CEO of CoolerX, said in the release. “By using these screens and the technology that powers them to anticipate and meet shopper needs, retailers can create a more informed and relevant shopping experience. AI-powered smart screens provide consumers with timely, tailored information at critical decision-making moments, making it easier to find and access useful information to make the best decisions to fit their needs and preferences.”
The survey also revealed a “consistent trend” of positive engagement with digital smart screens. For instance, in October 2023, 65.2% of in-store shoppers reported a positive experience with digital screens, and by May 2024, this figure increased to 68.8%.
Event Alert: Learn More About In-Store Retail Media in September
As the retail landscape evolves, integrating digital technology in physical stores is essential for enhancing the consumer experience and driving sales. That’s why P2PI is hosting its inaugural Storefronts event (think upfronts for in-store retail media) on Sept. 12 in Chicago.
Brand marketers will hear directly from leading U.S. retailer media networks, including CVS Media Exchange, Kroger Precision Marketing, Walgreens Advertising Group (WAG), Dollar General Media Network and Costco, on their visions and strategies for 2025.
[Also Read: Storefronts Keynote Speaker to Share How Physical Retail Is the New TV]
This one-day event is free for CPG brand marketers to attend. Limited access is available to retailer media networks and solutions providers.