Consumer Engagement

HGG is defining what it means to be a modern Hispanic and tech-forward grocer through the power of AI and marketing enhancements.

The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.

P2PI takes a deep dive with CVS Media Exchange's Parbinder Dhariwal on why the RMN decided to partner with Reddit and how the collaboration will help brands connect with shoppers in a meaningful, contextually relevant way.

The grocer's experience team wants to blend daily rhythms and digital touchpoints to build seamless shopper journeys.

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

Ditching the silos and better understanding the flywheel can unlock growth, writes Adam Stave of Swish Brand Experiences.

Merchandising and digital execs share how the retailer is integrating digital features across its business at varying scales.

Learn how the two companies are enhancing shoppability using first-party data.

In a push to get grocers thinking differently, Ryan Draude, head of loyalty and digital at Giant, drew from his background in hospitality to share repeatable loyalty frameworks.

The warehouse club chain is leaning into technology to improve efficiency and enhance personalization.

Albertsons Media Collective is piloting the initiative this summer with Mondelez as a launch partner.

The brand blends cultural nostalgia and humor in a new interactive, educational activation that includes a promotional overlay at H-E-B.