Inside Petco's Shop-in-Shop at Canadian Tire
There is also a national brand presence in the shops. For example, there are branded violators as well as a dedicated endcap merchandising Blue Buffalo pet food and accessories under an illuminated light to showcase the products.
The dedicated space also employs large permanent signage above aisles and shelving that identifies the brands merchandised, including Nestle’s Purina One, Mars’ Greenies and Petco’s WholeHearted. In-aisle signage and violators also promote the brands carried in-store.
Notably present are large illuminated signs depicting cats and dogs alongside messages such as, “That’s how we say hello” and “Did someone say ‘treat?’”
CTC says its investment in the pet category is a core part of its renewed Canadian Tire store concept and broader product assortment being rolled out as part of the company's “Better Connected” strategy.
"Canadian Tire's legacy as one of the go-to retailers for living, playing, fixing, automotive and seasonal products have cemented them as a household name in Canadian homes,” Petco’s chief merchandising officer Amy College said in the release. “Through our exclusive expanded partnership with Canadian Tire, we're growing awareness of, and access to, Petco's health and wellness products within Canada's dynamic and rapidly growing pet market.
"Four years after our teams brought this exciting and innovative concept to pet parents, the continued growth of our partnership speaks to pet parents' deep confidence in Petco's pet care expertise, as well as the power and reach of Canadian Tire's connection with the local market.”