Consumer Engagement

Recent retail news includes a new look for Walmart's digital storefront, and app and Petco's expansion of clean pet care.

Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.

The snack food brand, launched by the Jonas Brothers in partnership with The Naked Market in 2021, has expanded to additional retailers after making its brick-and-mortar debut at Walmart in April 2022.

The updated homepage employs fresh imagery, live video and a social media-inspired scroll designed to encourage product exploration.

The oil giant and convenience store operator has acquired a network of EV charging stations that double as a media network.

The Path to Purchase Institute rounded up insights about e-commerce, retail media and personalization from leaders across the industry, including Walgreens, Casey’s and Petco.

To honor the micro-holiday and Crayola's 120th anniversary, the brand is giving away free customizable crayon boxes at its immersive Crayola Experience stores.

More than 80% of those surveyed expect hyper-curated in-store experiences by 2030, according to Synchrony.

PRN executives share their thoughts on the state of in-store media, the opportunities and challenges available, and best practices for activating without getting "Minority Report" creepy.