Consumer Engagement

The partnership gives advertisers access to DG’s 90 million customer profiles across Meta placements, including Facebook and Instagram News Feeds, Stories and Reels.

Hairitage, an inclusive haircare brand from YouTube influencer Mindy McKnight that launched exclusively at Walmart in 2020, rolled out a new anti-dandruff line on February.

A new Skai platform gives advertisers ChatGPT-powered recommendations for Google, a holistic view of media performance and AI-powered analysis for insights within and across walled gardens.

The Honest Co. gave Walmart an exclusive line of personal care baby products as the eco-friendly, digital-first brand made its debut at thousands of the mass merchant’s stores.

Studio by Sally offers a more service-centric and educational shopping experience than its traditional Sally Beauty Supply stores to help consumers with any level of haircoloring knowledge achieve professional-quality hair on their own.

The Body Shop expanded its refillable product offerings beyond hair care and soaps with the launch of a lipstick collection, and is rolling out more refill stations in the U.S. and Canada.

Viral social media condiment Pink Sauce launched exclusively at Walmart in January through a manufacturing partnership between creator Chef Pii and Dave’s Gourmet.

Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.

P2PI chats with Giant Eagle and Criteo about the promise of retail media, the education still needed in the space and advice for CPG brands.

The past week's retail news included strategies to appeal to budget shoppers and a fresh pet food partnership.