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Consumer Engagement

  • Retail Radar: Stores Grow Metaverse Footprint

    Recent retail news includes two retailers' foray into the metaverse and NFT space, plus a discount grocer rolls out a limited-edition clothing line.
    Aldi Gear
  • Q&A: The Circular Evolution

    We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.
    Ben Flaccus Undertone
  • Paramount Unveils DTC Website

    The Paramount Shop offers a range of licensed merchandise from the entertainment company's portfolio of brands, including BET, CBS, Nickelodeon and Showtime.
    paramount
  • Michaels Unveils Online Marketplace

    The specialty arts and crafts retailer has soft-launched a third-party online marketplace within Michaels.com to offer a more expansive, curated assortment of products and enhanced customer experience.
    michaels
  • Best Buy, Roku Build Advertising, Product Partnership

    The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.
    best buy
  • Calling All Agencies: Take Our Retail Media Survey

    The first 100 qualified respondents who complete our short survey about retailer media networks used by CPGs will receive a $25 Amazon gift card for their participation.
    survey
  • Alka-Seltzer Touts OTC at Amazon

    Bayer's Alka-Seltzer Plus is running a digital campaign plugging its line of over-the-counter items and helping Amazon shoppers distinguish between cold and flu symptoms.
    Alka-Seltzer Plus Brand Showcase
  • Canadian Sports Retailer Unveils New Banner

    Team Town Sports will initially open three stores, bringing an inclusive retail destination for all team sports equipment and service needs to Canadians in key markets.
    team
  • Geoffrey, Toys R Us to Embark on Summer Tour

    “Tour Across America" will kick off with an interactive, weekend-long event at the Macy's flagship store in New York.
    toys r us
  • Fresh Thyme Doubles Down on QR Codes

    The retailer will leverage Merryfield's at-shelf Learn & Earn program, combining in-store consumer education with exclusive digital incentives.
    learn & earn
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