Finding Candidates: Buying Begins With Selecting Right Vendor Some producers spend years knocking on doors to get that first order. And sometimes, they lose it all by mispronouncing the prospect's name. Vendor Capabilities Checklist Vendor Do's & Don'ts Open Bidding: Due Diligence or Just Beating Up Vendors? When industry traditions like the 'cattle call' and creative 'shoot-out' are crossed with RFPs and reverse auctions, sparks begin to fly. How Clients Should Handle RFPs Core Bidding: Relying on a Supplier Group Cuts Work, but Takes Work Bidding projects within to a core group of educated vendors is considered the ideal by many, as long as the purchasing department doesn't get nervous. Partnerships: The Numbers Point to Strategic Relationships Exclusive commitments between CPG clients and P-O-P producers can work exceptionally well, as long as the partners agree to 'trust, but verify.' Material Matters: 'Need to Know' Basics A CPG brand or agency executive does not have to master a lot of technical data, but a basic grounding in reality can help keep expectations within reason. Future Games: Strategies for Success Who will be the driving force behind the P-O-P displays of tomorrow: Beijing's shoppers? Europe's retailers? Your accountants? Eukanuba Starts to Breed Digital Ad Network Airs Brands Across Canada AirShow Introduces Ceiling Signage Network First Previous 138 139 140 141 142 Next Last
