Lowe’s reached across all its marketing vehicles to herald the arrival of the home improvement channel's most important season: spring cleaning.Stores kicked off the activity as early as February with P-O-P materials carrying a “Save on Spring Cleaning” message placed in upfront seasonal departments. Banners, display headers and case cards urged customers to clean up with deals on such relevant brands as Procter & Gamble’s Era and Gain, Colgate-Palmolive’s Palmolive, Reckitt-Benckiser’s Lysol and Clorox Co.’s flagship. More recently, P&G products earned their own endcap decorated with headers and side panels featuring iconic mascot Mr. Clean.Lowe’s also delivered cleaning tips through a free iPhone app for its Creative Ideas magazine. (See Related Articles.) National TV spots (see video below) supported the February launch of the app, which at one point earned top-five download status in Apple’s App Store, according to reports.The retailer additionally is offering how-to cleaning advice via videos on Howcast and Hulu and articles on its own website. Lowes.com visitors also have access to a recycling locator operated by recycling directory host Earth911 Inc. The search function identifies local recycling centers for common household materials such as paint, aerosols, pesticides, light bulbs and batteries.Currently decked out in floral graphics, the retailer’s home page recently promised 10% off Energy Star-qualified appliances and plugged an “April Showers” event featuring reduced prices on bathroom and shower components. Regional radio spots and circular features supported the Energy Star offer.Meanwhile, a regional cause effort had stores in Chattanooga, TN, sponsoring a “Spring Donation Drive” to benefit Habitat for Humanity for the fifth consecutive year. From April 7-30, contractors, businesses and local residents were urged to bring building materials and supplies to “ReStore” vans in three store parking lots. The participant who donated materials with the highest monetary value won a $500 Lowe’s gift card.