KFC Partners Up for Kids' Meal Promo

Yum! Brands' KFC Corp. is partnering with Toys "R" Us and game maker Cranium, Inc. for a kids' meal promotion encouraging family "quality time."The fast-food chain is delivering Cranium Cadoo game cards and $5-off coupons from Toys "R" Us with KFC Kids Laptop Packs through Dec. 31. Kids' meal packaging resembles laptop computers and features on-pack activities. A supporting TV ad campaign starring Holly Robinson Peete (from WB sitcom Like Family) encourages parents to make a pact to share a meal and engage in a weekly activity with their children. The first 1,000 parents to "sign" the pledge in stores or at kfc.com receive a coupon for a free Laptop meal and are automatically entered into a sweepstakes dangling a family trip for four to Universal Studios in Orlando, FL. Mothers who make the pact are invited to join the KFC Moms Council and receive an online newsletter with tips from family experts. A variety of P-O-P vehicles, including window decals, register toppers, drive-thru toppers, stanchion signs and door clings support. KFC launched Laptop Packs — its first kids' meal program — in fall 2002. A portion of the proceeds from Laptop meals are donated to the chain's nonprofit children's charity, Colonel's Kids. Louisville, KY-based KFC operates more than 11,000 outlets, nearly half of which are in the U.S. This is the first time KFC has teamed with Toys "R" Us or Cranium for a Laptop promotion; previous campaigns have included tie-ins with Nickelodeon. Cranium Cadoo was named Game of the Year by the Toy Industry Association in 2003.

KFC Partners Up for Kids' Meal Promo

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