Jimmy Dean Named Official Breakfast Partner of Stagecoach
Tyson Foods has partnered with the 2026 Stagecoach Country Music Festival to bring its Jimmy Dean breakfast brand to this year’s three‑day event in Indio, California, April 24-26.
As the official breakfast partner, the brand will have a strong on-site presence featuring both food options and consumer-facing experiences for the more than 85,000 expected attendees.
The activation was designed to encourage consumers to consider choosing Jimmy Dean breakfast products while reaching a broad audience of country music fans.
To kick off the partnership, the brand launched a sweepstakes giving fans the chance to win premium access to the festival. Three winners will receive two three-day Corral Pit passes, as well as pit access to the T-Mobile main stage and Corral Saloon entry. The sweepstakes, which opened on March 10 and will close on March 31, is being promoted on social channels including Meta’s Facebook and Instagram. Full terms and entry details are available on the brand’s website.
“Stagecoach brings together a passionate community of country music fans in a setting where food, music and lifestyle intersect, providing a powerful opportunity for us to meet new consumers where they are,” Kristina Lambert, chief growth officer at Tyson Foods, said in a media release. “Jimmy Dean offers protein-forward breakfast options to fuel busy lifestyle needs, whether at a festival or at home.”
