Erika Flynn
ARTICLES BY THIS AUTHOR
- 8/10/2026
Albertsons Expands AI-Powered Grocery Shopping
The retailer’s Safeway plugin in ChatGPT helps consumers find new products, reorder weekly lists and build their shopping carts. - 8/10/2026
Mighty Spark Campaign Capitalizes on Meat Snack Growth
The brand’s “Astoundingly Delicious Chicken” effort is at the center of national marketing, retail and experiential activations aimed at bringing more consumers into the category. - 8/5/2026
Downy Debuts Pop-Ups Spotlighting Luxury Laundry Scents
Branded activations in South Carolina and Ohio include a guided scent journey and interactive activities to help visitors experience its in-house perfumery. - 8/4/2026
Reese's Oreo Marks One Year With Nostalgia-Fueled Campaign
The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. - 8/4/2026
Estee Lauder Targets a New Generation of Consumers With Global Fragrance Launch
Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers. - 7/29/2026
Neutrogena Empowers Consumers to 'Break the Rules'
The campaign combines the brand’s dermatologist-backed science with a consumer-first approach. - 7/28/2026
General Mills Celebrates 55 Years of Monsters Cereals
A collaboration with The Jim Henson Co. brings limited-edition packaging to stores, along with digital engagement that encourages consumer creativity. - 7/27/2026
Brisk Helps Nintendo With Game Launch
Gamers who purchase Brisk iced tea can engage with the "Splatoon Raiders" launch through in-store displays, receipt submission and a sweepstakes. - 7/26/2026
General Mills Celebrates 30 Years of Giving Back
The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership. - 7/23/2026
M&M's Hits the Road on Cycling's Tour de France
The candy brand is using the event to connect with fans in the U.S., blending the event’s coverage with immersive brand experiences.
