ARTICLES BY THIS AUTHOR

• 10/27/2026

  2026 Women of Excellence Profiles: Mentorship

  Read about the Mentorship winners from Kimberly-Clark, Giant Food, Momentum and Breaktime Media.

  Erika Flynn

  
• 10/26/2026

  2026 Women of Excellence Profiles: Data & Insights

  Read about the Data & Insights winners from Goodway Group, Kroger Precision Marketing, AMP Agency and Pompeian.

  Erika Flynn

  
• 10/25/2026

  2026 Women of Excellence Profiles: Business Excellence

  Read about the Business Excellence winners from Kraft Heinz, Giant Food, Kenvue, Back to Nature, Vestcom, Pacvue, Harvest Group, HMT Associates, Inmar Intelligence, Mars United Commerce, Acosta Group and The Trade Desk.

  Erika Flynn

  
• 10/19/2026

  Hall of Fame Profile: Katie Williams, The J.M. Smucker Co.

  As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily. 

  Erika Flynn

  
• 10/12/2026

  Hall of Fame Profile: Bobby Watts, Ahold Delhaize USA

  He's spent his career advocating for change while stretching across functions — all to create a better customer experience.

  Erika Flynn

  
• 10/5/2026

  Hall of Fame Profile: Matthew Wheeler, Kimberly-Clark

  His career work has been to translate complexity into clarity, connect insights to action, and bring teams together around the shopper and the customer.

  Erika Flynn

  
• 9/29/2026

  FAO Schwarz Launches on Amazon

  The iconic toy company gives consumers a new way to shop its collections and experience the brand online.

  Erika Flynn

  
• 9/28/2026

  The Disconnect Between AI Ambition, Consumer Behavior

  VML report looks at AI's impact in shaping the retail industry and how CPG companies can change how consumers discover and purchase products.

  Erika Flynn

  
• 9/23/2026

  Cadbury Brings Style to Its Largest U.S. Campaign to Date

  The effort taps fashion brand Luar for a collaborative multiyear platform that debuted at this year's New York Fashion Week.

  Erika Flynn

  
• 9/21/2026

  Associated Food Stores Launches Retailer Media Network

  The retailer partnered with Digits to offer a full suite of digital and in-store media tactics.

  Erika Flynn

  
• 9/20/2026

  How AI Is Securing Its Place Along the Shopper Journey

  An Acosta Group study uncovers what brands and retailers need to consider when developing strategies to reach consumers.

  Erika Flynn

  
• 9/15/2026

  Dawn, Cascade Campaign Offers Tips for Game-Day Cleanup

  The P&G brands team up with content creator Ann Michael Maye, wife of NFL quarterback Drake Maye.

  Erika Flynn