ARTICLES BY THIS AUTHOR

• 6/29/2026

  Best Buy Gives Consumers Look at TV Technology

  The retailer’s campaign brings RGB LED technology to life in stores.

  Erika Flynn

  
• 6/29/2026

  Mug Root Beer Campaign Uses Parody Track to Tout New Flavor

  The brand leverages recording artist Yung Gravy to invite consumers to celebrate a dirty soda-inspired twist on a classic root beer float.

  Erika Flynn

  
• 6/29/2026

  Tide Unveils Updated Formula in 'Safe for Stuffies' Campaign

  The brand’s Free & Gentle detergent partners with the Recess Therapy web series to connect with families through a community donation initiative.

  Erika Flynn

  
• 6/22/2026

  Mr. Clean Grabs Spot in 'Everything Shower' Routine

  The brand creates a beauty-inspired campaign to encourage consumers to add a cleaning step onto their daily rituals.

  Erika Flynn

  
• 6/22/2026

  E.l.f. Finds a Place in Haircare Aisles at Target

  The cosmetics company uses consumer insights to debut category extension.

  Erika Flynn

  
• 6/22/2026

  Red Bull Brings 'Spin Off' Event to Chicago

  Partnering with Jewel-Osco and Walgreens for the live experience, the brand engaged fans in stores, online and at the beach.

  Erika Flynn

  
• 6/15/2026

  Hormel Unveils 'Playful' Collaboration With Hello Kitty

  The “Tour de Sizzle” campaign pairs the Spam brand with the children's entertainment property, offering consumers a limited-edition collectible can.

  Erika Flynn

  
• 6/15/2026

  Mondelez Takes Oreo Brand on a Summer Tour

  Immersive sampling experiences for reformulated Oreo Cakesters visit communities across the country.

  Erika Flynn

  
• 6/14/2026

  Heinz, Heineken Unite for Summer Campaign

  Unique limited-edition packaging celebrates the two well-known brands.

  Erika Flynn

  
• 6/9/2026

  Colgate Product, Packages Leverage Harry Potter Magic

  Themed products encourage consumers to establish good habits while connecting with the franchise and its fans.

  Erika Flynn