Erika Flynn

Contributing Writer

Author Profile

Erika Flynn is a freelance writer covering the commerce marketing industry. She has more than 30 years of experience covering all facets of the industry, from the perspective of consumer goods companies, retailers and agency partners.

Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

2/8/2026
Examining What Innovation, 'New' Mean to Shoppers
84.51° insights help brands and retailers understand what consumers consider to be new or innovative.

Erika Flynn
2/8/2026
Albertsons Creates 'Celebrations' Hub to Help Consumers Plan
The grocer is leaning into occasion-based shopping with a one-stop digital destination.

Erika Flynn
2/8/2026
Ulta Showcases Women Athletes in Omnichannel Campaign
Ulta Beauty created its first-ever collective of professional female athletes who embody confidence and resilience to encourage young consumers to stay in the game.

Erika Flynn
2/1/2026
Why You Heard 'BelVita' in Coffee Shops — to ShopRite's Benefit
A creative OOH campaign near ShopRite locations increased awareness and connection outside of stores.

Erika Flynn
11/30/2025
Rachel Bennington's Excellence Grounded in Meeting the Needs of Partners at Retail
Formerly at New Engen and now with Inmar Intelligence, she was named "Executive of the Year" in November as part of P2PI's Women of Excellence program.

Erika Flynn
11/3/2025
Showcasing the 40 Under 40 Class of 2025
We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.

Erika Flynn
10/19/2025
2025 Women of Excellence Profiles: Technology
Read about Technology winners Jacqueline Corbelli, Susmita Ghose, Stephanie Jensen and Donna McGuckin.

Erika Flynn
10/19/2025
2025 Women of Excellence Profiles: Industry Impact
Read about Industry Impact winners Tammy Ackerman, Barbara Connors, Cristina Costa, Asli Karacula, Jessica McWade and Jennifer Peters.

Erika Flynn
10/19/2025
2025 Women of Excellence Profiles: Mentorship
Read about Mentorship winners Stefanie Beach, Lisa Blizzard, Colleen Borne, Raina Nelson and Victoria Van Dusen.

Erika Flynn
10/19/2025
2025 Women of Excellence Profiles: Business Excellence
Read about Business Excellence winners Amy Avellar, Rachel Bennington, Bryce Caswell, Louise Cotterill, Emma Dean, Lindsey Hogan, Megan Hoppenjans, Katie McGee, Neha Pokharna, Heather Redman and Lauren Wood.

Erika Flynn