Erika Flynn
ARTICLES BY THIS AUTHOR
- 10/5/2026
Hall of Fame Profile: Matthew Wheeler, Kimberly-Clark
His career work has been to translate complexity into clarity, connect insights to action, and bring teams together around the shopper and the customer. - 9/29/2026
FAO Schwarz Launches on Amazon
The iconic toy company gives consumers a new way to shop its collections and experience the brand online. - 9/28/2026
The Disconnect Between AI Ambition, Consumer Behavior
VML report looks at AI's impact in shaping the retail industry and how CPG companies can change how consumers discover and purchase products. - 9/23/2026
Cadbury Brings Style to Its Largest U.S. Campaign to Date
The effort taps fashion brand Luar for a collaborative multiyear platform that debuted at this year's New York Fashion Week. - 9/21/2026
Associated Food Stores Launches Retailer Media Network
The retailer partnered with Digits to offer a full suite of digital and in-store media tactics. - 9/20/2026
How AI Is Securing Its Place Along the Shopper Journey
An Acosta Group study uncovers what brands and retailers need to consider when developing strategies to reach consumers. - 9/15/2026
Dawn, Cascade Campaign Offers Tips for Game-Day Cleanup
The P&G brands team up with content creator Ann Michael Maye, wife of NFL quarterback Drake Maye. - 9/14/2026
Jell-O, Tower 28 Bring Familiar Flavors to Sephora
The limited-edition lip collection hits retail through an exclusive launch. - 9/13/2026
Pepsi Campaign Declares 'Tailgating Deserves Pepsi'
The brand’s refreshed effort featuring Hall of Famer Jerome Bettis and current NFL player Justin Jefferson targets football fans on game day. - 9/8/2026
Snapple to Stage Comedy Event on Ferry in New York
The brand has partnered with comedians Pete Davidson and Colin Jost to bring consumers a unique experiential activation. - 9/7/2026
Comfort Colors Engages Festivalgoers Through Immersive Experience
The brand encouraged consumers to showcase their creativity at Chicago’s Lollapalooza festival. - 9/7/2026
Febreze Lets Consumers Take the Smell of Dunkin' Home
The brand partnership features limited-edition fragrances mimicking coffee and doughnut favorites that are available exclusively at Walmart.
