ARTICLES BY THIS AUTHOR

• 8/25/2026

  Duncan Hines, Swiss Miss Bring Peanuts Characters Into Consumers' Kitchens

  Conagra Brands entices shoppers with limited-edition baking mixes, cookie kits, hot cocoa gifts and collectible items featuring the iconic characters.

  Erika Flynn

  
• 8/24/2026

  How Clorox Gets in Front of Back-to-School Consumers

  The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season.

  Erika Flynn

  
• 8/23/2026

  Hello Whipped Targets Gen Z With Foaming Toothpaste Line

  The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling.

  Erika Flynn

  
• 8/18/2026

  Heinz's Love Lid Lets Consumers Choose Their Perfect Squeeze

  The brand’s customizable lid is part of a limited-time bundle for peak grilling season.

  Erika Flynn

  
• 8/18/2026

  Shaq Helps General Mills Search for Biggest Cereal Fans

  The brand’s inaugural “Biggest Fan” contest connects with consumers by offering prizes, exclusive merchandise and memorable experiences.

  Erika Flynn

  
• 8/17/2026

  Budweiser Takes Beechwood Reserve to Field of Dreams

  The brand’s limited-edition brew celebrated the MLB game in Dyersville, Iowa, as part of a custom fan experience.

  Erika Flynn

  
• 8/10/2026

  Albertsons Expands AI-Powered Grocery Shopping

  The retailer’s Safeway plugin in ChatGPT helps consumers find new products, reorder weekly lists and build their shopping carts.

  Erika Flynn

  
• 8/10/2026

  Mighty Spark Campaign Capitalizes on Meat Snack Growth

  The brand’s “Astoundingly Delicious Chicken” effort is at the center of national marketing, retail and experiential activations aimed at bringing more consumers into the category.

  Erika Flynn

  
• 8/5/2026

  Downy Debuts Pop-Ups Spotlighting Luxury Laundry Scents

  Branded activations in South Carolina and Ohio include a guided scent journey and interactive activities to help visitors experience its in-house perfumery.

  Erika Flynn

  
• 8/4/2026

  Reese's Oreo Marks One Year With Nostalgia-Fueled Campaign

  The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. 

  Erika Flynn