Erika Flynn
ARTICLES BY THIS AUTHOR
- 6/9/2026
Colgate Product, Packages Leverage Harry Potter Magic
Themed products encourage consumers to establish good habits while connecting with the franchise and its fans. - 6/8/2026
Old Spice, Walmart Collaborate to Celebrate Class of 2026
The effort, which features basketball analyst Andraya Carter, is promoted on displays and tie-ins in stores. - 6/7/2026
Examining What Influences Shoppers' Summer Buying
Shoppers are planning to be more selective throughout the summer season, with an emphasis on at-home activities, says new research from 84.51°. - 6/4/2026
Mountain Dew's Spot Focuses on Summer Fun at the Beach
The brand leverages actor Danny Trejo for a Baja Blast campaign across linear television, streaming platforms and social media channels. - 6/1/2026
Hershey Campaign Invites Consumers to Pennsylvania
To help celebrate America’s milestone, the chocolatier offers new experiences and nostalgic flavors at Hershey's Chocolate World. - 5/31/2026
Oscar Mayer Event Returns to Indianapolis
The brand’s second annual “Wienie 500” drives brand engagement while boosting hot dog sales. - 5/26/2026
Bud Light Enlists Football Hall of Famers for Summer Campaign
The omnichannel effort featuring Peyton Manning and Emmitt Smith tells consumers to prioritize grilling. - 5/26/2026
Clorox Uses TikTok to Test New Scents
The company’s Pine-Sol brand turns to social media to get consumers’ thoughts on newest innovation. - 5/25/2026
E.l.f. Cosmetics Spots Air During 'Survivor' Finale
The cosmetics company provides entertainment-led content and limited-edition products to leverage the long-running competition series. - 5/25/2026
Tractor Supply Promotes Its Emerging Artist Program on Screens
A campaign spotlighting the program’s latest winner hits GSTV network in local markets.
