Erika Flynn
ARTICLES BY THIS AUTHOR
- 7/14/2026
Sprite Campaign Celebrates Six Decades of Hip-Hop
The brand uses limited-edition cans and a digital experience to take consumers through the genre’s history. - 7/13/2026
Lysol Invites Consumers to 'Address the Mess' the Next Day
The brand leveraged actor Jesse Tyler Ferguson for an initiative it hopes will spur a new summer cleaning tradition. - 7/12/2026
Febreze Campaign Kicks Odors Throughout Soccer's Big Summer
The brand partnered with Major League Soccer, comedian Trevor Noah and artist Temi Coker for social and experiential marketing efforts. - 7/6/2026
Blue Buffalo Helps Pet Parents Celebrate America's 250th
The brand is offering an exclusive Instacart deal and tips for pet safety to help consumers enjoy summer celebrations. - 7/6/2026
Go Raw Tempts Consumers With 'Uncomplicate Snacking' Campaign
The brand’s inaugural campaign, which will add out-of-home efforts this fall, tries to ease shoppers’ decisions in the snack aisle. - 7/6/2026
Bubly Uses Y2K Nostalgia for 'Melted Ice Pop' Campaign
The brand turned to actor Chad Michael Murray for social effort that includes an exclusive limited-edition bundle at Walmart. - 6/29/2026
Best Buy Gives Consumers Look at TV Technology
The retailer’s campaign brings RGB LED technology to life in stores. - 6/29/2026
Mug Root Beer Campaign Uses Parody Track to Tout New Flavor
The brand leverages recording artist Yung Gravy to invite consumers to celebrate a dirty soda-inspired twist on a classic root beer float. - 6/29/2026
Tide Unveils Updated Formula in 'Safe for Stuffies' Campaign
The brand’s Free & Gentle detergent partners with the Recess Therapy web series to connect with families through a community donation initiative. - 6/22/2026
Mr. Clean Grabs Spot in 'Everything Shower' Routine
The brand creates a beauty-inspired campaign to encourage consumers to add a cleaning step onto their daily rituals.
