Erika Flynn
ARTICLES BY THIS AUTHOR
- 3/2/2026
Exploring What Influences Shoppers’ Choices in the Snack Aisle
Shoppers often plan their shopping trips, but when it comes to snacks and sweets, the real decisions aren’t made until they get in the aisle, according to new insights from 84.51°. - 3/1/2026
Love’s Boosts Its Loyalty Program
The expanded program features enhanced rewards for casual as well as professional drivers. - 2/23/2026
Beverage Innovation, Sales Continue Upward Trend
Consumers look to the category for more than quenching thirst, Circana research shows. - 2/22/2026
Consumers Prioritize Value, Choose Walmart
Report shows that Americans’ shopping habits change amid economic uncertainty. - 2/22/2026
Kroger, Pinterest Bring Inspiration to Mealtime
Social ads help brands solve marketing challenges. - 2/16/2026
Exploring a New Generation’s Habits of Buying, Connecting
Current global challenges are changing the way consumers live, spend and connect, according to the latest insights from global creative company VML. - 2/12/2026
Lowe's New Loyalty Offering Aimed at Families
Kids Club gives consumers reasons to share experiences and make connections inside retail locations. - 2/8/2026
Examining What Innovation, 'New' Mean to Shoppers
84.51° insights help brands and retailers understand what consumers consider to be new or innovative. - 2/8/2026
Albertsons Creates 'Celebrations' Hub to Help Consumers Plan
The grocer is leaning into occasion-based shopping with a one-stop digital destination. - 2/8/2026
Ulta Showcases Women Athletes in Omnichannel Campaign
Ulta Beauty created its first-ever collective of professional female athletes who embody confidence and resilience to encourage young consumers to stay in the game.
