Erika Flynn
ARTICLES BY THIS AUTHOR
- 4/28/2026
The Fall Reset: Exploring Shopper Mindsets During Back-to-School Season
Before consumers think about returning to school and routines, brands need to be ready to win during planning moments, according to a study by Chicory. - 4/28/2026
Google Helps Ulta Beauty Offer More Personalized Experiences
Gemini-enabled innovations make it easier for consumers to find products and buy across Google surfaces and the retailer’s digital channels. - 4/27/2026
Home Depot Shortens Customers' Wait Times
A new AI phone system provides faster support for shoppers calling the retailer with questions and seeking project advice. - 4/27/2026
Discovering What Shoppers Want From Their Retail Media
As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  - 4/21/2026
Henkel Activates 'Summer of Soccer' Campaign
The partnership with U.S. Soccer elevates the fan experience and helps fans win through consumer promotion and social-first efforts. - 4/20/2026
Target Celebrates Pokemon With Exclusive Collection, Campaign
Content creators will engage with the retailer's followers, and in-store experiences will feature interactive elements. - 4/19/2026
Ore-Ida Promotes Its Tater Tots Legacy
An integrated campaign from Kraft Heinz reminds consumers it’s "Ore-Ida or Nothing." - 4/14/2026
P&G Expands Relationship With WNBA
The multibrand collaboration highlights athletes’ influence on women's basketball fans. - 4/13/2026
Blue Buffalo Rewards Pet Parents During Tax Time
Love Made Fresh digital campaign entices pet owners to connect with the brand. - 4/13/2026
Budweiser to Celebrate Milestone Anniversary With Consumers
The iconic brand’s fans are invited to a daylong event featuring interactive experiences.
