08/26/2012
Get Out of the Tub!
It's the most wonderful time of the year -- that's right, football season. But even a diehard like me will admit that football's annual cavalcade of cliches -- aka "coach-speak" -- is already wince-inducing by Labor Day.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing