PepsiCo’s Gatorade gave 7-Eleven an exclusive launch window for its limited-edition Midnight Ice Thirst Quencher flavor this month.A front-of-store banner and window sign plug the exclusive and offer 7Rewards members three 28-ounce Gatorade bottles for $6. Other shoppers can get two bottles for $5. The drink is stocked in coolers alongside other Gatorade flavors, with shelf signs plugging the 7Rewards deal and clings promoting the standard price."We can't wait for our customers to get their hands on this new limited-edition flavor with Gatorade,” Dennis Phelps, 7-Eleven senior vice president, merchandising (vault & proprietary beverages), said in a statement. “The Midnight Ice Thirst Quencher is perfect for our shoppers who want to support their athletic performance ability without sacrificing great taste. It's inspiring what we can cook up when we collaborate with fan-favorite brands to create new, innovative products."7-Eleven regularly seeks to partner with beverage brands on special releases. ZOA Energy gave the retailer its own Mango Splash variety in April and the convenience store operator received a special Snow Cone flavor of G.O.A.T. Fuel energy drink in October.