Marketing

Here's why brands will better understand how their YouTube campaigns directly impact sales at Walmart.

The new experience includes ongoing product discovery content, influencer-led storytelling and broad assortment spotlights.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

Join P2PI's Charlie Menchaca and Great Northern Instore's Dan Sabanosh as they pack findings from this year's in-store proprietary research report.

The P&G-owned beauty brand has added generative AI and predictive modeling capabilities to its 10-year-old Skin Advisor platform.

The summer-themed digital series brings interactive shopping to fans of Bravo across multiple platforms, including Peacock and TikTok.

AWG's partnership with RSA America expands loyalty, e-commerce, mobile, retail media and AI capabilities.

Retailer rolls out membership program in first market outside U.S.

Retailer’s national comeback continues with two new stores.

Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.

The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide.

Tech exec stresses importance of flexibility as retail media evolves.