Marketing

The Path to Purchase Institute's latest "In Brief: Football & Super Bowl" research report looks at the strategies CPG manufacturers and retailers employ to leverage sports sponsorships at retail.

Nearly half of the consumer product executives surveyed say influencing algorithmic recommendations will be critical within five years, but only 21% feel prepared to deliver.

The new measurement tool analyzes 52 weeks of campaign-driven buyer behavior to quantify long-term impact, focusing on new, repeat, lapsed and loyal customers.

The 'Non-Stop' traveling beauty shop redefines a traditional pop-up concept.

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

Campaign positions the deodorant as the ultimate solution to stay stress-free and dry in corporate environments.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories.

Big-box retailer launches two creator programs designed to turn inspiration into purchase.

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.

The pilot program is currently underway at 22 stores in Texas and Arkansas.