NBCUniversal, Target Partner for New Shoppable Bravo Series 'Shop What Happens'
NBCUniversal has launched a shoppable Bravo digital series sponsored exclusively by Target.
"Shop What Happens" debuted June 14 and will air weekly through July 12. The summer-themed series is inspired by Bravo's "Watch What Happens Live with Andy Cohen." Each week a Bravo celebrity sits down with host Daryn Carp to have candid chats, play games and talk about fashion, entertainment, beauty, travel, swim and seasonal trends. Along the way, audiences can shop curated Target products tied to Bravo moments and summer must-haves.
"Shop What Happens" is built for today's multi-platform viewing habits, streaming on Peacock and YouTube, with clips running on TikTok and Instagram. The shopping experience is immersive and takes viewers seamlessly from inspiration to purchase.
On the Peacock app and TikTok, content is optimized in a vertical video format designed for mobile discovery and engagement. QR codes make it easy to shop directly from Peacock, and text-to-shop and click-to-shop functionality let fans instantly buy the featured Target items they see on the Peacock app, YouTube, TikTok and Instagram.
The launch of "Shop What Happens" builds on NBCUniversal's commitment to commerce innovation. The company says its commerce business has collapsed the purchase funnel with:
- a +378% increase in engagement when leveraging storytelling, IP and talent, and
- +60% year-over-year purchase growth.
"At Target, we're continually finding new ways to meet guests where they are, delivering inspiring experiences that make it easy to discover what's trending," said Michelle Mesenburg, chief brand officer, Target. "By combining trend-forward curation, entertaining content and seamless shopping, we're making it easier than ever for guests to discover products and trends in a way that feels fun, inspiring and uniquely Target."
The episodes' themes and guests are as follows:
- Episode 101 Summer Fashion (June 14): Lindsay Hubbard from "Summer House" and "In the City" discusses the summer's fashion must-haves and offers style insights.
- Episode 102 Summer Hosting (June 21): Cynthia Bailey from "The Real Housewives of Atlanta" talks about summer party essentials and seasonal favorites.
- Episode 103 Travel & Swim (June 28): Michelle Saniei from "The Valley" chats about beach accessories and vacation necessities.
- Episode 104 Beauty (July 5): Ariana Biermann from "Next Gen NYC" talks beauty trends, glam must-haves and self-care essentials.
- Episode 105 Summer Trends (July 12): Nia Sanchez from "The Valley" discusses the summer's top trends, styles and finds.
