Marketing

With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

A limited-edition launch sends candy lovers to stores through a global activation.

Here are specific examples of retailer media networks leveraging audio to drive performance, writes SiriusXM's Adam Ross.

Why brands and marketers are falling short and where the opportunity lies.

Former Google exec tasked with advancing data-driven, consumer-centric marketing in everyday health initiatives.

Its global chief digital officer says AI is training a new style of client behavior.

Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain.

Mazza will lead North American growth for the company, focusing on accelerating new business, and strengthening relationships with key retailers, brands and industry stakeholders.

Pacvue's Luke Balestri, Dentsu's Kavita Cariapa and Wade's Wendy Salisko detail how leading brands are adapting to the consumer journey shift, and what’s required for a more connected approach.

Here's how an API feed will create greater connectivity for the retailer between business and key media partners.